April 5, 2022
We are excited to share Megan Huff, PfMP, Vice President and Managing Principal - Mobility Systems, was featured in a recent CEOWORLD magazine article by Rhett Power on breaking down barriers between people and technology:
“By breaking down silos and encouraging technology integration, agencies can better understand the customer journey and improve the design of the transit experience,” says Megan Huff, Vice President and Managing Principal - Mobility Systems at Ross & Baruzzini. “But technology itself won’t solve the problem; it’s only an enabler. Agencies need to thoroughly invest in change management. Even if an agency pledges $100 million to collect and analyze more transportation data analytics, nothing will change if it doesn’t use the data to drive behavioral changes across the entire organization. That’s a people problem that must be addressed through strategic thinking and cooperation.”
Her quote originally appears in her article "There’s a Problem With Technology Integration When It Comes to Public Transit in the U.S., and It’s Not the Tech" where she dives into the importance of removing organizational silos that keep technology, people, and processes stuck in the status quo.