Ross & Baruzzini is pleased to announce that Michael Luhning has joined the company as chief marketing officer. Luhning is a global marketing leader with a documented track record of developing strategic marketing programs to drive growth.
Luhning will be responsible for global brand development, marketing strategy and programs, marketing integration and corporate communications. In collaboration with Ross & Baruzzini’s market and division leaders, he is tasked with cultivating opportunities in current and new markets, and growing awareness and reputation for Ross & Baruzzini’s services.
“I am delighted to welcome Mike to our team,” said William Overturf, president of Ross & Baruzzini. “His experience is a perfect fit for our organization at this moment in time, as we continue to expand our market and geographic footprint to support our clients' evolving business needs.”
Most recently, Luhning served as the vice president of marketing for Allsup, LLC where he developed and implemented brand strategy including positioning, vision, values, long-term planning, measurement and continuous improvement. Luhning was responsible for all marketing, advertising and promotional campaigns and staff, including search engine optimization and marketing, inbound marketing, email marketing automation, event marketing and social media. He also held positions with The Kerry Group, Maritz and Momentum Worldwide.
Luhning holds a bachelor’s degree in mass communications from Southern Illinois University.